MarketingFundamentals: Basic Training
Event Details
Have you wondered what marketing is, how to get started, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this?
If you answered yes to any of the questions, please join us for the VBOC’s Marketing Fundamentals: Basic Training for Veteran Owned Businesses.
In this two hour class, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses.
Training Topics Include:
- Marketing & Industry Research
- Marketing Mix
- Customer Service
- Elements of a Marketing Plan
- How to Leverage Your Veteran Status
This is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.
About the Presenter
Traci Cole has over 20 years of experience in marketing, product development, entrepreneurship, consulting, and finance. She has worked for large corporations, startups, government agencies, and small boutique firms as well as founding several small businesses in the caregiving and eco-friendly industries.
She thoroughly enjoys working with and inspiring Veteran Small Business entrepreneurs as they work towards their dreams.
Her educational background includes a BS in mathematics from the University of Michigan, an MBA in finance from the University of Detroit, and a Masters in Engineering Management in marketing from Northwestern University.