Marketing Fundamentals: Basic Training

Oct 17 10:00 am — 12:00 pm

Event Details

Have you wondered what marketing is, how to get started, or how it can help your veteran owned business? Are you aware of the fundamental ‘4 Ps’? Do you want to learn more about why research is needed or how customer service fits in all of this?

If you answered yes to any of the questions, please join us for the VBOC’s Marketing Fundamentals: Basic Training for Veteran Owned Businesses.

In this two hour class, attendees will be introduced to marketing fundamentals that can be immediately applied to new ventures and current businesses.

Training Topics Include:

  • Marketing & Industry Research
  • Marketing Mix
  • Customer Service
  • Elements of a Marketing Plan
  • How to Leverage Your Veteran Status

This is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.

About the Presenter

Traci Cole
Traci Cole

Traci Cole has over 20 years of experience in marketing, product development, entrepreneurship, consulting, and finance. She has worked for large corporations, startups, government agencies, and small boutique firms as well as founding several small businesses in the caregiving and eco-friendly industries. 

She thoroughly enjoys working with and inspiring Veteran Small Business entrepreneurs as they work towards their dreams. 

Her educational background includes a BS in mathematics from the University of Michigan, an MBA in finance from the University of Detroit, and a Masters in Engineering Management in marketing from Northwestern University.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.